To create a private label for sicilian wines destined to USA market.
The label must be young, colorfull, eye catching and trasmitting that there is a story behind.
Due to the seccess not only in USA market, but as well, Australia, New Zealand and other areas, the line got extented to different wines.
Colourful and eye catching design transmit the vibe of Sicilian architecture and the Statue of Liberty, the symbol of American freedom.